McKenzie Partners

Content Director Feb 2020 – Present

I look after content strategy and copywriting for a range of clients in the retail, auto, legal and finance industries. My content work spans across digital, social and traditional media channels. This includes email campaigns, blogs, SEO content, PR content, social calendars, TVC and radio scripts.

SumoSalad & Thrive

Content Manager Jan 2019 – Feb 2020

THR1VE was acquired by SumoSalad in 2019. In this role, I took on the additional responsibility of leading the content strategy for SumoSalad and their ready meal brand SumoWell.

Thrive

Content & Copy Manager September 2017 – Jan 2019

THR1VE is a direct-to-consumer ready meal company. I was responsible for THR1VE’s content strategy and implementation across all channels. In this role, I introduced several content-led initiatives to better speak to our audience about our brand values. My work included blogs, email campaigns via Mailchimp, PR content, SEO content, copywriting for print assets and social media management.

Women’s Health Magazine

Features Writer, Digital Content Editor, Sub-Editor June 2014 – August 2017

I worked across all verticals including lifestyle, nutrition, health and beauty. I regularly wrote long-form features, filed news pieces and interviewed talent. I also worked as a sub-editor and as a digital content editor.

Girl Power Magazine

Deputy Editor, Features Writer, Editor of Brand Extensions March 2010 – June 2014

Girl Power was a magazine for tween girls. My focus here was creating content that spoke authentically to our young audience. In this role, I gained editorial project management skills, interviewed talent regularly and managed junior writers and contributors. I also learned a lot of Taylor Swift trivia.

Education

Bachelor of Arts (Media and Communications)
University of Sydney – 2006 – 2009